To make our image and reputation as a centre of national coffee supply by building country’s number one leading coffee cluster company ensuring long term sustainable and profitable growth.
To build Pyin Oo Lwin region as a Myanmar coffee capital, serving as a preliminary model for other coffee growing regions to follow Pyin Oo Lwin.
- To increase productivity and innovation of coffee products.
- To change and facilitate the traditional practises of household coffee farmers to increase income and to upgrade living quality practices.
- To apply modern techniques and technology in all the mechanism of coffee value chain.
- To generate the consistent supply of international quality and value standard coffee products.
- To realize the small coffee farmers assistance to get done the sustainable sufficient quality coffee products to market.